The beauty and cosmetic industries do billions of dollars worth of business every year, and even during an economic downturn, they still thrive because like Pringles: Once you pop, you can’t stop. They say that the bar business always thrives during a recession because people still need their booze and often, bad times encourage drinking and other depression-inducing behaviors even more, it’s ironic and destructive but hey, that’s the way it goes. Now, the beauty and cosmetic business though is the same way, even when times are rough because it’s not like women who’ve gotten used to getting their bi-annual Botox treatments are all of a sudden going to stop, just because their checking account numbers are dwindling a little bit. It’s not like they’re going to put on a pair of sunglasses that covers up half of their face, pull their hair back into a pony tail and stop buying makeup, mascara and hair products. No, no, no…that’s not going to happen, they’re going to stay on the beauty wagon until the cows come home and there’s no doubt about that.
There are all kinds of things that woman and men do to stay beautiful, and sometimes it becomes almost like an addiction. You see, beauty is like currency in this day in age, it can buy you drinks, job opportunities and social status, so it can easily become like a drug for those who have trouble prioritizing things in their lives and focusing on the things that really matter. The flip side of that coin though, is that good people want to feel good about themselves, and good people work in all kinds of different occupations that are in the business of making people feel good. So, everyone has a sense of self-esteem that they need to maintain and also, everyone needs to make a living to keep this economic juggernaut of a country in business and their lifestyles exactly how they want them to be. If a brand new and improved method for medical estheticians makes its way into salons, spas and cosmetic beauty doctor’s offices, then it’s something that they’re going to take advantage of if it makes sound business sense. No one like to make a bad investment and there are a lot of intelligent business owners in the beauty industry who utilize sound judgment in combination with their astute business acumen. Plus, any new procedure involving a technological advancement, has many hurdles that it has to clear before anyone in a position to even consider it ever does.
Lasers are being used in all kinds of different business sectors and the beauty industry is no different. They use them for hair removal and skin repair, among other things. You’ve heard of Lasik eye surgery, right? Well, that’s not in the beauty scope, it’s a completely different sector but my point is that as technology evolves, any industry that has an economically viable use for that technology will always get involved and incorporate it into their business. So, not only will they be able to diversify and increase the services they’re able to offer their fine customers, they’ll also be able to make more money in the process of helping people feel better about themselves. Instead of the ‘circle of life’, I like to refer to is as the ‘circle of beauty’ because it keeps on going round’ and round’, as more people hop onto the beauty Ferris Wheel for the ride of their lives.
The beauty industry is mostly for women, but as time goes on and the ‘metrosexual‘ trend with men continues to take shape, you’ll not only see a lot more men who are comfortable with getting their eyebrows waxed, but it’ll also be much more common for them to be receiving chemical peel treatments as well. Did you think that botox was only for women? Well, maybe you’ve never heard of or seen Mickey Rourke on the movie screen lately, so I assure you, it’s not only for women. As Hollywood grows more accepting of these kinds of things, so does the rest of the nation and eventually, the rest of the world follows suit. American politics are very often despised around the world but it’s culture is as popular as any. The beautiful people in Hollywood set the standard for beauty, and we can’t help but feel like maybe, we want to be and look more like them. It’s all about what’s on the inside ultimately, but looking your best on the outside will increase the amount of people who want to know who you are on the inside, that’s just the world that we live in.